• Fat Dog Records ///

These pieces were developed for a new independent record shop trading in specialist house & dance music.

The work entailed the design of a full visual identity and promotional artwork delivered in several formats. The aim of the artwork was to signify independence from the high-street music retailers & consequently all the artwork relates to an 'independent - underground/DIY aesthetic'.

The actual logo icon was a key part of Fat Dog records identity. The design of it incorporates both 'f'' & 'd' shapes - whilst also signifying a sort of stylized record being spun by a hand.

• Kennel Club ///

Fat Dog records also put on club nights called 'the kennel club'.

Because they liked working with us they also asked us to come up with a distinctive identity for various promotional items for the kennel club.